Disney CEO Bob Iger announced a ‘one-app experience’ later this year for US viewers, mirroring other countries where they were already combined.
Disney is combining Hulu and Disney Plus into a single streaming app. During Disney’s earnings call on Wednesday, CEO Bob Iger announced that the company is going to create a “one-app experience” within the US.
“While we continue to offer Disney plus Hulu and ESPN plus as standalone options, this is a logical progression of our DTC [direct-to-consumer] offerings that will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” Iger said.
Iger added that the combined app will roll out by the end of the calendar year and that the company will share more details “in the future.” Hulu content is already bundled into the Disney Plus app in select countries outside the US.
Disney’s announcement comes fresh off the heels of Warner Bros. Discovery’s announcement that it’s bundling HBO Max and Discovery Plus into a single app called Max, which will launch later this month.