TikTok is offering users a new way to credit videos that kick off viral trends.
When uploading content, users will be able to tag not only individual creators in video descriptions, but also specific videos — an addition the platform claims will “better enable creator credit and equitable attribution for our creator community and content originators.”
The change is, in part, a response to complaints by users that the platform thrives off a parasitic approach to viral content. Last summer, for example, a number of Black dance creators went on strike from the app, noting how many viral dances (like the Renegade and the Savage, etc) were created by Black users before spreading to the rest of the community without due credit or attribution….