When it comes to finding a device to use to read your ebooks, you have a few options to choose from. You can always buy a tablet or use your smartphone, but those devices are multipurpose and can be used for a ton of things, like surfing the web or doom-scrolling on Twitter. If you are looking for something to strictly read books, e-readers, while niche, are designed to store all of your books in a virtual library with limited functionality.
Amazon, one of the pioneers of the e-reader, has dominated the space for years with its Kindle lineup, which consists of several unique models with their own pros and cons.
Below, we’ve listed each model currently available for purchase. Sometimes, there isn’t a deal for one, or any, of the products, which is why we’ve mentioned the most recent sale price in those instances. Also, while newer models like the 2021 Kindle Paperwhite are currently only available for full price, keep in mind that Amazon also offers 20 percent off all of its Kindles when you trade in select devices, so there are still other ways to save money when none of the models are available at a discount.
Highlights across the range
Model | Model Year | Configuration | Color | Normal Price | Sale Price | Retailer | |
---|---|---|---|---|---|---|---|
Model | Model Year | Configuration | Color | Normal Price | Sale Price | Retailer | |
Kindle Paperwhite | 2018 | 8GB (with ads) | Black | $130 | $110 | Amazon | |
Kindle Essentials Bundle | 2019 | 8GB (with ads) | Black or white | $140 | $125 | Amazon | |
Kindle Paperwhite Signature Edition Bundle | 2021 | 32GB (without ads) | Black | $270 | $250 | Amazon | |
Kindle Paperwhite Essentials Bundle | 2021 | 8GB (with ads) | Black | $200 | $180 | Amazon | |
Kindle Oasis Essentials Bundle | 2019 | 8GB (with ads) | Black | $310 | $280 | Amazon |
What does it mean when a Kindle is “ad-supported”?
Amazon Kindle e-readers come in different storage configurations, but there is also an additional option that allows you to buy the e-reader with or without ads. Ad-supported Kindles will display personalized advertisements on the lock screen when it is in sleep mode or at the bottom of the home screen when the device is connected to Wi-Fi. Typically, you save about $20 by buying the ad-supported version, but if you decide to remove ads later, you can make a one-time payment to cover the difference and remove the ads.
The 10th-gen Kindle is Amazon’s most affordable e-reader, and as such, it usually retails for $89.99. Released in 2019, the base Kindle includes a front light, 8GB of storage, and comes with or without ad support. Despite including the same 167ppi resolution as its predecessors, the latest model features a slightly higher contrast than earlier models.
The 10th-gen Kindle normally starts at $89.99 with ads, which is its current price at Amazon, Target, and Best Buy. If you want the model without ads, it’s available right now on Amazon for $109.99, the standard retail price. The latter retailer is also selling the ad-supported e-reader in either black or white with a power adapter and one of four fabric covers for $124.97, a $15 discount.
If you’re looking to pick up more than one e-reader, all three retailers are offering $20 off a pair of Kindles, though you will need to use promo code 2PACK to take advantage of the deal at Amazon. Note, however, that if you buy either Kindle model at Amazon, you’ll also receive three months of Kindle Unlimited at no additional cost.
Amazon’s most affordable e-reader that now includes a front light for the display. The tablet also offers support for Bluetooth headphones and is a little more comfortable to hold than its predecessor.